Hyperwars: Eleven Strategies For Survival And Profit In The Era Of Online Business Bruce Judson

ISBN: 9780002570947

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Hyperwars: Eleven Strategies For Survival And Profit In The Era Of Online Business  by  Bruce Judson

Hyperwars: Eleven Strategies For Survival And Profit In The Era Of Online Business by Bruce Judson
| | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | | ISBN: 9780002570947 | 7.74 Mb

With the Nets ability to boost business now apparent even to the most skeptical of observers, books that purport to unveil the commercial secrets of cyberspace will continue to proliferate. Few, though, can present observations and recommendationsMoreWith the Nets ability to boost business now apparent even to the most skeptical of observers, books that purport to unveil the commercial secrets of cyberspace will continue to proliferate. Few, though, can present observations and recommendations about e-commerce as well as HyperWars, by Bruce Judson with Kate Kelly.

Cofounder of Time Warners pioneering Pathfinder Web site and author of 1996s bestselling Net Marketing, Judson has already proven that he knows what hes talking about when he talks about online business--and in this book he turns his attention to the tactics that, he believes, start-ups as well as established companies must employ to stay ahead of their competition. After analyzing the general implications of todays increasingly wired corporate infrastructure, Judson elaborates (using a wide variety of examples) on specifics like Speed Is Everything, Get Personal, Market Relentlessly, and Never Stop Looking Over Your Shoulder.

He closes with a HyperWars Audit--designed so that in a quick and handy fashion you can see for yourself how prepared your business is to survive and prosper in the emerging hypercompetitive environment. --Howard Rothman



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