The Brand Marketing Book Joe Marconi

ISBN: 9780844222578

Published: November 11th 1999



The Brand Marketing Book  by  Joe Marconi

The Brand Marketing Book by Joe Marconi
November 11th 1999 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | | ISBN: 9780844222578 | 7.13 Mb

Joe Marconi explores the basics of brand marketing, the tailoring of marketing efforts to further the name and equity of a specific brand and examines practical brand-building techniques and issues that concern company identity.

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